
Frizz + Co
Haircare Brand | Clean Beauty & Texture-First Community
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Who are they?
Frizz + Co. tapped us to bring their new product line to life on social. With a focus on community, clean ingredients, and embracing natural texture, we created content that felt as good as their products smell (read: tonka bean and tobacco heaven).
Think texture-friendly, science-backed, and aesthetic AF.

What we did
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Social media strategy, content creation & execution
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UGC-style Reels that blended education and brand storytelling
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Product launch visuals and copy for their full line (body and hair)
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Rebranded the voice to feel confident, playful, and deeply community-driven
Results
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Built an aesthetic, on-brand content library from scratch
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Introduced new products in a way that educated and converted
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Positioned Frizz + Co. as a go-to for natural hair lovers who care about clean ingredients, not just pretty packaging







